Dual-Store Release Management: Phased Rollouts Averaged a 2-Day Review
Release management. Phased rollout cadence tuned — new versions average 2-day review.
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Dual storeComplianceRelease
Situation
Every update was submitted to both stores on the day it was built, at 100% rollout, with release notes that did not match the binary.
What was done
- Split each release into a phased percentage on Play and a phased release on the App Store.
- Matched the release notes to the binary before submission.
- Held the full rollout until the phased percentage stayed up.
Outcome
New versions averaged a 2-day review after the cadence change.
This page is an anonymized record of a real engagement. No client name is used. Store review is decided by Apple or Google; the timeline here is not a promise for the next engagement.
See release compliance
expert@kapps.store